Cruises International is the largest international cruise line representative in Southern Africa and acts as GSA for nine of the world’s most recognised and luxurious cruise lines. As such the business represents nine entirely different brands and product offerings to the travelling public and the travel industry at large. BrandWealth assisted Cruises International in bringing order to its own brand and how it lives alongside and often within 9 different brand worlds. In order to do so successfully, BrandWealth had to understand and implement the marketing material for all nine cruise line brands, ranging from brochures, flyers, electronic communications, advertising in both trade and mainstream publications, exhibitions and other marketing collateral. In an industry which is also driven by last-minute offers, BrandWealth often had to turn around creative work at lightning speed.