BIDVEST: South Africa’s largest JSE-listed, widely diverse conglomerate consisting of many business divisions

Task: Develop a corporate positioning for the diverse group.

Method: Research competitors and interview internal & external stakeholders; develop corporate positioning strategy.

1. Originate and produce 7 TV commercials and print executions with renowned USA dance company Pilobolus.
2. Create brand architecture guidelines for the entire group.

Highlight: The Bidvest Automotive Division advertisement alone has had around 700 000 views on Youtube, perhaps the largest amount of views for any South African TV advertisement.

View the advert here.
View the corporate advert for Bidvest TV here.