BIDVEST: South Africa’s largest JSE-listed, widely diverse conglomerate consisting of many business divisions
Task: Develop a corporate positioning for the diverse group.
Method: Research competitors and interview internal & external stakeholders; develop corporate positioning strategy.
1. Originate and produce 7 TV commercials and print executions with renowned USA dance company Pilobolus.
2. Create brand architecture guidelines for the entire group.
Highlight: The Bidvest Automotive Division advertisement alone has had around 700 000 views on Youtube, perhaps the largest amount of views for any South African TV advertisement.