What We do

We consult on brands, manage brand communication programmes and use a unique return-on-marketing investment philosophy to maximise the asset value of client brands. To do this, we have devised our own set of diagnostic brand tools, based upon our brand insights, skills and experience.
Our focus is on new-new economies.

We consult on

BRAND RETENTION & GROWTH STRATEGIES

BRAND ARCHITECTURE STRATEGIES

BRAND NAMING & BRAND CHANNEL PLANS

BRAND COMMUNICATIONS RETURN ON INVESTMENT

SPONSORSHIPS RETURN ON INVESTMENT

All using our “BrandWealth Inside” philosophy and diagnostic tools. To illustrate our thinking, you can request our brand monograph – “How to Maximise Your Brand Wealth”.

We implement

BRAND NAMING

Using proprietary processes we generate names across eight segmented categories to ensure that a brand name has optimal relevance, likeablity and resonance over its lifetime in the market.

BRAND IDENTITIES ACROSS ALL CHANNEL APPLICATIONS

Identity designs are rigorously honed and measured against key brand criteria to ensure maximum strategic impact, memorability and adaptability across touchpoints.

INTEGRATED BRAND COMMUNICATIONS PROGRAMMES

Bringing core value propositions to life through dramatic, informative and consistent delivery, linking mass, social and ambient media in relevant, yet unexpected ways, we craft the compounded interest over the Marketing communication spectrum.

BRAND STAFF AND RETAIL APPLICATIONS (LIVING THE BRAND)

Engagement that grows shared knowledge capability and user experience using theatrical techniques are produced to serve and delight while empowering staff and brand advocates. Voila!