What We do
We consult on brands, manage brand communication programmes and use a unique return-on-marketing investment philosophy to maximise the asset value of client brands. To do this, we have devised our own set of diagnostic brand tools, based upon our brand insights, skills and experience.
Our focus is on new-new economies.
We consult on
BRAND RETENTION & GROWTH STRATEGIES
BRAND ARCHITECTURE STRATEGIES
BRAND NAMING & BRAND CHANNEL PLANS
BRAND COMMUNICATIONS RETURN ON INVESTMENT
SPONSORSHIPS RETURN ON INVESTMENT
Using proprietary processes we generate names across eight segmented categories to ensure that a brand name has optimal relevance, likeablity and resonance over its lifetime in the market.
BRAND IDENTITIES ACROSS ALL CHANNEL APPLICATIONS
Identity designs are rigorously honed and measured against key brand criteria to ensure maximum strategic impact, memorability and adaptability across touchpoints.
INTEGRATED BRAND COMMUNICATIONS PROGRAMMES
Bringing core value propositions to life through dramatic, informative and consistent delivery, linking mass, social and ambient media in relevant, yet unexpected ways, we craft the compounded interest over the Marketing communication spectrum.
BRAND STAFF AND RETAIL APPLICATIONS (LIVING THE BRAND)
Engagement that grows shared knowledge capability and user experience using theatrical techniques are produced to serve and delight while empowering staff and brand advocates. Voila!